Simple SEO Tips

Some may say – there is nothing simple about search engine optimisation. However, whether SEO is easy or not really depends on the particular website. In most cases SEO is not difficult as long as sufficient time and effort is invested into the project.
1. Create webpage titles related to targeted keywords.
2. Make your meta description unique for each webpage.
3. Use most important keywords in webpage name or URL.
4. Use cascading style sheets (CSS) rather then tables.
5. Add H1 tags preferably towards the top of each webpage.
6. Implement breadcrumbs functionality on your website.
7. Analyze your targeted keywords using Google suggest.
8. Implement the sitemap as text links.
9. Put CSS and JavaScript into external file.
10. Describe your images with the use of the alt tags.
11. Make sure your site logo alt tag contains your keywords.
12. Avoid automatic directory submission.
13. Find quality links to your website. Not easy.
14. Don’t use same anchor text in all your inbound links.
15. Use deep linking to many webpages on your website.

Search Engine Optimisation (SEO) Tools

I thought I’d share with you a few tools that I use when going about my day-to-day search engine optimisation (SEO) business.

Multiple Data Center Google Search

This tool tells you how your website ranks in a variation of Google data centres. Usually, if your ranking results differ through the data centres then this means that indexing is usually taking place.

Link Popularity Checker

Link popularity is important because it is a major factor used by search engines to determine a website’s position in the search results.

Page Rank Checker

This tool will automatically check the Google page rank of any website.

Future Page Rank Checker

This tool will query Google’s various data centers to check for any changes in PageRank values for a given URL. Usually all data centers will output the same, but if queried during an update, you might get a glimpse of any upcoming changes in your chosen URL’s PageRank value.

Domain Age Checker

A website’s age is one of the major factors used to rank it in the search engines. Use this tool to find the age of any domain, including your competitors’ or ones you might want to purchase. Older domains may get a slight edge in search engine rankings.

I hope these tools prove useful.

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